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Global fashion campaign for 55DSL that focused on a catalogue designed as a book of dark tales from somewhere north of the Arctic Circle. Media: Catalogue, print ads

Campaign to promote the Human Rights issue in Sweden’s 2006 election. By providing Amnesty volunteers with mobile phones they were able to do instant interviews with people and politicians regarding their view on Human Rights. Instantly posting them on the campaign blog from their phones. Over 130 interviews where done all over Sweden, collecting a vast variety of peoples’ opinions under the theme line “An Active Voice” Media: Internet, mobile phones, TV (promoting website) and merchandise

Bea Szenfeld started amazing people with her spectacular fashion shows as soon as she had graduated from Beckmans. After a show at Pontus by the Sea, a restaurant in Stockholm, the well-known fashion designer, Gunilla Pontén, contacted Bea about doing a show together.

Vardag’s mission was to come up with a concept and design for the joint collaboration – as well as launch a new graphic profile for Bea Szenfeld. The result was a burlesque exhibition featuring a circus world of pink, complete with pigs, popcorn, hot dogs and cotton candy. Instead of a traditional catwalk, the models circulated throughout an audience that was situated on an island in a pink sea of stage and light. Media: Invites for fashion show as popcorn boxes, designing venue and concept surrounding fashion show with popcorn, hot-dog hand outs and 3 pigs on the catwalk.

Campaign for Bavarias sesonal Bock Beer Hooghebock. Promoting the upcoming yearly bock beer release in stores and pubs in Holland. Media: Outdoor and TV

The Diesel fashion brand creates two collections every year. Along with each collection, a global advertising campaign is also produced in order to create a buzz and further build the brand’s image. The 2005 spring and summer collection found inspiration from a blend of the ‘50s vision of the future and the ‘70s hippie movement.

The campaign revolved around a musical theme that was aimed at creating an utopist and warm feeling of hope and faith in our future.

Media: Print ads, billboards, specially written music, in-store “making of” film, events with dance battles in front of stores and an accompanying web campaign.

MTV Japan is Japan’s smallest music channel and therefore has a low budget and few possibilities of reaching their potential viewers. Nevertheless, MTV arranges the MTV Video Music Awards Japan (VMAJ) every year and draws popular artists such as Beyonce, P. Diddy, Pink and others in order to exercise MTVs international muscle. MTV Japan asked KesselsKramer to draw some attention to the music channel and strengthen the brand via the
VMAJ –theme “Discover music”.

A treasure hunt became the solution that would create an interaction with the target group. The treasure consisted of 200 dolls that were placed in various different locations around Tokyo. All of the dolls functioned as an entry ticket to the VMAJ and different colored dolls meant a possibility to win various prizes such as headphones or backstage passes.

The campaign was launched with a 30 second animated film that claimed that the dolls had escaped from the MTV Japan studios. A few additional shorter films supported the announcement by explaining which color dolls were to receive which prizes. In addition to this MTV broadcasted clue films that showed where some dolls were hidden. Viewers were able to follow the action via the MTV Japan website and mobile telephones.

Thanks to the Eye Dolls the campaign received a great deal of attention in the press and on Japanese Internet auction sites where the dolls were up for sale soon after the four-week long campaign’s launching.